Challenges and Countermeasures of Ideological and political education of minority college students in the new era

摘要

In the new era, the new media as a new platform for information exchange and interpersonal communication, it provides new opportunities for the ideological and political education in colleges and universities, but it also increases the difficulty of education. Based on the particularity of minority college students and special task of ideological and political education from the perspective of analysising the minority college students ideological and political education, to adhere to the mainstream ideology, Marx's "five views" education, moral responsibility of cultivating faced the challenges, and from the correct guidance of public opinion, build a newwork platform for media of ideological and political education, the innovation of the ideological and political education management mode and the strengthening of the new media supervision and other aspects, and put forward some suggestions to enhance the effectiveness of ideological and political education of ethnic minority college students. The most obvious feature of the new era is the rapid spread of information. New media is relative to the concept of traditional media, the Internet, mobile communication technology as the support of the media. Compared with the traditional media, the new media has the following characteristics: real-time, open, personalized, sub public, the mass of information, low cost global communication, search convenient, convergence, etc.. The position of the traditional media transmission and the receiver is very clear, transfer is released and disseminators of information, the recipient is received passively only, no matter how personal hobby, almost impossible to express their views on the information. But the new media and the transfer line between the transmitter and receiver of the blur, the recipient is not a passive receiver, and the transmission function and interactive information, and it also become a producer and disseminator of information. It is precisely because of this characteristic that the new media in the majority of internet users quickly spread.