With the advent of the era of mobile Internet, the opportunities of mobile e-commerce and mobile marketing are growing. After the analysis of the reason to construct the precision marketing model based on SoLoMo, the paper combines social networks, location-based services with mobile technology, builds the systemic mobile e-commerce precision marketing model based on SoLoMo from the three aspects, which is advantageous to the merchants to carry out precision marketing and consumers to get needed information in a timely manner.
展开▼
