AN INVESTIGATION OF THE INTERNAL AND EXTERNAL DETERMINANTS OF CORPORATE REPUTATION

摘要

All multilevel models show a significant positive effect of CR on loyalty. Regulatory effectiveness and cultural difference show a significant negative effect. The moderating effect of national identity difference is not significant. Furthermore, the effects for both internal moderators are supported. The effect of CR on loyalty is reinforced by the greater experience of the MNC and by the MNC's higher degree of commitment to the country.