COMPETING IN AN EMERGING MARKET: THE ROLES OF DYNAMIC MARKET ENVIRONMENTS, MARKET ORIENTATION, AND CUSTOMER SATISFACTION/LOYALTY

摘要

Market turbulence and technological turbulence affect the adoption of market orientation, which in turn is positively related to customer satisfaction, which in turn is positively related to customer loyalty/Furthermore, technological turbulence weakens the relationship between market orientation and customer satisfaction, whereas market turbulence weakens the relationship between customer satisfaction and loyalty.