The Influence of Product Package Stories on Perceived Value

机译：产品包装故事对感知价值的影响

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Does the presence of narrative textual information on a product package increase the perceived value of the product offering?

机译：有关产品包的叙事文本信息是否会增加产品提供的感知值？

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《Winter Marketing Academic Conference》|2017年|1 v. (various pagings)|共1页
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作者
Adam J. Mills; Richard Hann;
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原文格式 PDF
正文语种
中图分类市场;
关键词
branding; brand storytelling; perceived value; willingness to pay;

机译：品牌;品牌讲故事;感知价值;愿意付钱;

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4. The Influence of Product Package Stories on Perceived Value [C] . Adam J. Mills, Richard Hann Winter Marketing Academic Conference . 2017

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The Influence of Product Package Stories on Perceived Value

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