Analysis and innovative research of Automobile marketing model

摘要

As the car market structure change and increased competition. Our car marketing model presents a pluralistic development trend, reflecting the spirits of the times. However, there are some problems existing and the traditional marketing model needs changing as soon as possible. In this paper, the existing marketing models at home and abroad are analyzed respectively, its advantages and weaknesses are specified briefly, and then an innovative basic idea of car marketing model is put forward. This paper is to build up a sales model centering on customers and put forward a new marketing model.