Advertising, as a commercial instrument, plays an essential role in people's life, especially for the merchants and consumers. A good advertisement needs to be concise, creative, impressive, and persuasive. While, ambiguity, a ubiquitous phenomenon, can satisfy the need of advertising language. This thesis mainly analyzes the ambiguity in advertisements and aims to find out the functions of ambiguity in advertisements. The results show that ambiguity can make the advertisements concise, impressive, attractive, and persuasive.
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