A Preliminary Study of the Social Media Marketing under the Social Network Theory

摘要

With the development of the Internet technology, It is no doubt that it has been a profound impact on the way of people's social behavior and social communication. Based on the birth of the new network tools of web 2.0, the expansion of the network social density, makes the social media arise. At present there have been some foreign social media marketing strategies which can be references. This paper Introduces the characteristics of the social media marketing, on the basis of it, analyzes the characteristics of current Chinese consumers' behavior, as well as the characteristics of the differences between social media marketing and the traditional media, and also puts forward some marketing strategies especially to the new social media marketing enterprises.