Offseason Tourist Expenditure in the Sun and Sea Destination

摘要

There has been a great deal of research devoted to estimating visitor expenditures in all type of destinations. Results from those researches are essential for producing comprehensive estimates of tourism's economic benefits in a destination and wider. Given that the ultimate goal of any tourism destination is maximizing profit, a key factor is understanding the determinants of tourist spending as well as economic values associated with expenditure. This paper examines expenditure patterns of tourists visiting a typical sun and sea destination in the offseason. It investigates the extent to which their family income, origin and length of stay, as well as a set of other determinants, contribute in explaining their expenditure patterns. Furthermore, since in the structure of tourists in Croatia the vast majority refers to international tourists, one of the aims was to investigate differences, if any, in the spending patterns of domestic and international tourists during the offseason.