Driving Model of Implementing Mass-Customization Manufacturing in Cluster Supply Chain

摘要

To explore the attributes of cluster supply chain, and provide its driving model (2P&2BP) for more effective and more efficient way in implementing mass customization. The paper analyzes cluster supply chain driving model for implementing mass customization manufacturing using data from case study from 8 garment and IT industrial clusters. In process of implementing mass customization, we found that cluster supply chain has supplying level, marketing level and supplementing level to support its driving model (2P&2BP: Pull/push/burst power/bottleneck press) rather than conventional pullpush model. thus SMEs (small and medium-sized enterprises) in industrial cluster would have chances to extensively participate cooperate with core companies in the form of supply chain, thus expanding gradually.