Factors Affecting the Choice of Recreation Providers-A Conceptual Model

摘要

This paper analyzes the extent in which factors related to opportunities influence consumers' decisions when choosing a recreation provider. To this end, the author conducted a study on a number of 221 persons residing in urban areas from Romania. Twelve factors of influence to the decision-making process have been assessed after being grouped into categories: location-related factors, service-related factors, peer-related factors and other factors. Based on the results, a conceptual model showing that all considered factors influence significantly consumers' behavior was created, while a more detailed analysis shows the average importance given to each factor by the consumers.