Analysis on the End Distribution of Watsons (Xi'an) under the New Retail

摘要

In order to meet the personalized needs of customers, Watsons (Xi'an) uses e-commerce technology to closely integrate stores with consumers and provide distribution services. The delivery services provided by Watsons (Xi'an) for consumers are essentially terminal distribution services. Firstly, this paper investigates the current situation of the terminal distribution of Watsons (Xi'an) under the new retail sales. Based on the current situation of its terminal distribution, we find out its existing problems and reasons: lack of professional level, single distribution mode, unreasonable distribution route design and unreasonable distribution process. This paper puts forward some countermeasures to solve the problems existing in the terminal distribution of Watsons (Xi'an): improving the professional level of distributors, coordinating the operation of various distribution mode, optimizing the distribution route of logistics and optimizing the distribution process.