首页> 外文会议>AMA Summer Educator s Conference >CONCEPTS IN A FLASH: COMBINING HUMANITIES AND MARKETING PEDAGOGY
【24h】

CONCEPTS IN A FLASH: COMBINING HUMANITIES AND MARKETING PEDAGOGY

机译:闪光的概念:结合人文学科和营销教育学

获取原文

摘要

Across the country, some state legislatures advocate that the cost of a Bachelors Degree can be decreased by shrinking the time to complete the degree from four to three years. Much of this reduction comes through elimination of general education classes, primarily in the humanities area. Recent studies suggest this could prove disastrous for business colleges as business students report spending less time studying than students in other disciplines and score lower on tests of communications and cognitive thinking (Arum and Roska 2011). A report from the Carnegie Foundation for the Advancement of Teaching calls for more integration of business and humanities curriculum (Colby et al. 2011) by eschewing the current "barbell model" of education where two equally heavy course loads, business and humanities, are only tenuously connected by a slender bar. Colby et al. endorse a double helix model, consistently linking and articulating the thought processes and pluralism between the humanities and business. This report by the Carnegie Foundation inspired a call for papers for a special issue of the Journal of Management Education titled "Integrating Liberal Learning, Humanities, and Management Education: Putting the Carnegie Report into Practice" (Statler and Guillet de Monthoux 2012).
机译:在全国范围内,一些国家立法机构倡导学士学位的成本可以通过缩小时间来完成从四到三年完成的程度来降低。这种减少的大部分都是通过消除一般教育课程,主要是在人文科。最近的研究表明,这可能对商业学生报告的商业学院令人灾难性,因为商业学生报告比其他学科的学生更少的时间,并且在通信和认知思想的测试中得分降低(Arum和Roska 2011)。 Carnegie基金会提高教学呼吁的报告,以便通过避免当前的“杠铃模型”的教育课程(Colby等,2011)进行更多融合由一个纤细的酒吧牢固地连接。 COLBY等人。支持双重螺旋模型,始终如一地联系和阐明人文与企业之间的思维过程和多元化。该报告由Carnegie基金会的报告启发了关于题为“整合自由主义学习,人文和管理教育:将卡内基报告付诸实践”(STATLER和GUILLET DE HONDOUX 2012)的管理教育杂志的报告。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号