The Interaction Effects of the Format of Calories Disclosure, Message Focus, and Self-Control on Health Food Evaluations

摘要

The issue of obesity has received a great deal of attention both in academia and in the popular press (e.g., Dhar and Baylis 2011). For public policy makers and consumer advocates, how to promote healthy food has been identified as one of the primary methods of contributing to the obesity solution. Thus, the research question of this study is to understand how to frame messages will persuade consumers to evaluate healthy food.