Walking the Talk: Proactive Corporate Social Responsibility Management in Oil and Gas Operations

摘要

The global expansion of unconventional oil and gas operations has impacted the relationship between project developers and the communities who serve as host. At the core of these operations are densely spaced wells often on multwell pads. Over the project lifecycle, generations of residents may experience traffic, site development, and operations. As a result, there has been a vocal debate on the impacts of unconventional operations and a reevaluation of what is the corporate social license to operate. In response, operators both large and small now have corporate social responsibility (CSR) plans that highlight their environmental record. Many times, operational demands take precedence over CSR but this may end up being a poor choice. A recent report projects that the cost of a typical shale gas well may increase by 7% to address environmental and social concerns. For some, the cost may be higher as these issues force delays or shutdown due to moratoria or outright bans. To gain the social license to operate, or walk the talk, firms should consider an integrated systems approach. The process begins with collecting baseline data, developing processes to capture and quantify commitments and integrating tracking and compliance requirements. The data can help develop better processes that mitigate social risks and impacts. Rather than a cost, this approach can reduce the bottom line by increasing organizational efficiency and reducing development time. Using the example of a large coalbed gas project, a practical application of a proactive CSR management system is described. The project developer’s approach focused on the approvals process and stakeholder engagement. The information management system cuts across disciplines to manage CSR data, tasks, risks and priorities. The company is is having success in accessing land, permitting wells, and siting other infrastructure. Overall, the system has helped them meet stakeholder needs while remaining compliant. Given the multi-decadal relationship between operations and the communities, a proactive CSR program can go a long way towards meeting community expectations during the project lifecycle. Ultimately, firms can achieve their business objectives while meeting their sustainability commitments.