An Analysis on Environmental Awareness and Behavior in Chinese Hospitality Industry—A Case of Xiamen City

摘要

In order to seek economic interests, environmental issues are not always the top priority in the hospitality industry in China. This paper develops a model to investigate the influence of the political, economic and cultural context on the environmental awareness and behavior incorporated in Xiamen city, China. To illustrate the differences of the environmental awareness and behavior in hotels in China, 300 hotels were selected, and a total of 451 hotel managers participated in e-mail-based and internet-based survey. The study shows that the managers of hospitality industry generally recognize the need for environmental protection, who is involved in many behaviors and activities. The economic situation and environmental efforts initiated by the government were found to have an impact on certain aspects of hotel managers' behaviors and activities. The investigation has drawn two conclusions which need to be considered when introducing environmental sustainability into the hospitality industry. The first involves incorporating responsible technical and behavioral practices in the hotels, while the second highlights the necessity of initiating greater demand for "green" practices from the customers.