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EXTRACTING NUANCES OF CROSS-CULTURAL CONCERNS FOR MARKETING: A STUDY USING MUSLIM/WESTERN REVIEWS CONCERNING TWO FILMS

机译：提取营销跨文化关切的细微差别：用穆斯林/西方评论的两部电影研究

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This study investigates cross-cultural concerns impacting marketing using online movie reviews. We use two war movies which depict historical events in Muslim territories. Muslim discourse is concerned with accurate portrayals of religion and of non-Westerners, whereas Western discourse includes these and additional opinions on war and politics.

机译：本研究调查了在线电影评论影响营销的跨文化问题。我们使用两部战争电影，描绘了穆斯林领土的历史活动。穆斯林话语涉及准确的宗教和非西方人的描绘，而西方话语包括关于战争和政治的这些和额外意见。

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《AMA Winter Educators' Conference》|2012年||共9页
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Fiona Sussan; Laurie A. Meamber; Kevin McCrohan;
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中图分类市场调查;
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入库时间 2022-08-20 22:11:28

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EXTRACTING NUANCES OF CROSS-CULTURAL CONCERNS FOR MARKETING: A STUDY USING MUSLIM/WESTERN REVIEWS CONCERNING TWO FILMS

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