I WANT MY PROFESSOR TO CARE: BUT ABOUT WHAT? STUDENT EVALUATION OF TEACHING IN A SERVICE ENVIRONMENT

摘要

Institutions of higher education are increasingly defining themselves as a service industry, and are placing greater emphasis on meeting the expectations and needs of students. One of the problems inherent in such an orientation is how to measure and ensure customer satisfaction from the students' point of view. This study investigates one such problem. Students have been shown to have a preference for instructors who "care," but what does that mean?