Patient compliance safeguards the continuous fulfillment of medical advice and health related activities. Therefore, patient compliance may be interpreted as an important prerequisite for the success of a healthcare service. Unfortunately, many patients do not adhere to therapeutic guidelines and disobey medical instructions, resulting in widespread non-compliance with up to 50 percent for chronically ill patients. The implications of noncompliance affect all parties of the medical field and can have medical as well as economic consequences. While existing marketing literature emphasizes the provider-patient interface when investigating compliance knowledge on company strategies and actions to stimulate patients' compliance is scarce. One valuable approach for healthcare firms to enhance patient compliance probably might be to provide patients with self-service technologies (SSTs). Generally, SSTs likepharmacy terminals, disease monitoring applications or medical devices supporting disease self-managementarewidelyusedinthehealthcarefield.However, it remains unknown if SSTs have the potential to stimulate patient's compliance. We address this research gap by presenting two interrelated studies which investigate the compliance of diabetics.
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