Research of the real estate enterprises' management maturity measure based on the theory of value chain analysis

摘要

Based on the value chain analysis of the real estate enterprises' activities, this paper builds the real estate enterprises' management maturity measure model, and provides the evaluation of the enterprises' management maturity based on case study. The maturity measure model built in this paper contains three dimensions: management ability level, management organization and management activities. The model can simultaneously measure the overall management level of the real estate company, the management ability of every management department, as well as the management ability of related activities.