The Social Psychology Research on the Motivation of the Public's Pro-environmental Behavior

摘要

in recent years, social psychology plays an increasingly important role in the solution to environmental problems. In order to motivate people's pro-environmental behavior, this paper, from the perspective of social psychology, puts forward the following ideas: helping the public possess the cognition of the seriousness of environmental problems and the cognition of the attribution of responsibility for environmental protection can encourage them to develop the right cognition of environmental problems;;improving the public's efficacy expectations and outcome expectations can strengthen their desire and attitude to environmental protection;;changing the evaluation of social norms and cultivating the public's skills of environmental protection can motivate people's pro-environmental behavior.