Business Strategy: The Selection and Identification of Firm Survival

摘要

Michael E. Porter's strategy theory is classical, but studying his strategy theory carefully, we will find a bug of his theory: his theory roots from absolutism in American. Porter's strategy theory has left us several challenges in the real business management: First, for companies from different countries, can they abandon their own cultural characteristics to develop a business strategy? Can this strategy be personalized and differentiated without its own culture? Second, what is the personalization and differentiation of strategy, what they really are? Third, how can we develop personalization and differentiation in corporation's strategy? Can we just define an "everlasting value chain" in our business, or find a "sustainable strategy" to create our value chain in real practice? These questions have no answer by Porter, but they are really important. Thus, Porter's strategy theory needs further development. In this paper, we try to understand these issues, which lead to the new theory of corporation strategic survival. The process of forming corporate own business strategy is to select and identify their adaptation to survival, to determine the survival of their own living space and resources, and form their own ability to survive the process.