Study of Consumers' Motivation in Creative- Culture Intensive Areas

摘要

Creative-culture intensive areas attract information flow, capital flow, goods, and talented persons for its unique and natural characteristic, which brings consumption and leads the trend of creativity. Therefore, it's apparent that a study of creative-culture industry is of great value. This article first talked about the trend of creative-culture industry development, then reviewed researches of consumers' motivation made by previous scholars. Based on the model set up by previous scholars, we construct a 8-dimensional model of consumers' motivation in creative-culture intensive area by survey and data analysis.