It analyzes research on emotional design of ceramic packaging. It is based on Donalod Norman's 《emotional design》, to analyze the positioning of ceramic packaging design. Through the analysis of the consumers' motive of self-consume, duty and selfish motives, it associated analyses three ceramic packaging design of the consume motivation, thus leads to the instinct level design strategy of the emotional design of ceramic packaging's shape, decoration, material, green packaging; the interactive behavior level design strategy of the convenient humanized design, the interactional peak experience; and the reflection level design strategy of the realization of self-image, the emotional reflection, the reflection of memory.
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