Educating future transportation professionals is a critical challenge facing the transportation community. This paper summarizes experiences and outcomes from an innovative online magazine developed to excite and attract teenagers to transportation and details its evolution from a static, bi-monthly publication to a dynamic, and continuously updated site with user contributions. In about 3 years the Go! Magazine has grown steadily in its ability to attract young readers to transportation. This paper provides an overview of the development of Go! and future plans.
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