Attracting Teen Surfers to Science Web Sites

摘要

Attracting teens to science Web sites can be difficult because teens spend less time online than other groups and because teens most frequently use the Internet for social and entertainment gratifications. Two studies sought to increase understanding about how to attract teens to science Web sites. The first study was a content analysis of state-of-the-art science Web sites and popular non-science teen Web sites. The second study used teen focus groups to gain insights about their Internet use and about how they use the Web to find science information. Implications from both studies for improving Web-mediated science communication to a teenage audience are discussed.