Attracting teens

摘要

An industry first, Coca-Cola Great Britain's latest promotion was designed specifically for its teen audience. The 'Every Pack Gets 50p' mobile credit promotion ran for approximately one month from mid July. During that time, consumers received 50prnfree credit from every 330ml can and 500ml bottle of Fanta, Dr Pepper and Sprite they purchased. The offer could be redeemed against all major network operators on PAYG and contract phone.rnThe promotion was featured at the end ofrnthe latest Dr Pepper TV ad campaign, with a special 10-second tag.