A NEW MODEL FOR AUTHOR DRIVEN DIGITAL PUBLISHING

摘要

Books in print still dominate the college campus. The long-standing model for publishing involves corporate entities that take the work of an author and add value by providing review, typesetting, publishing, marketing, and distribution. This model has been very successful, but is not adapting well as technology moves beyond paper for communication. The most fundamental threat to the traditional publishing model is that the Internet creates a culture where information is perceived to be 'free' and people are reluctant to pay for content. This creates a major dilemma for authors and publishers who seek compensation for work. There have been numerous attempts to adopt non-traditional approaches to publishing that have had some success, but not enough to displace traditional publishing. This paper describes an approach to digital publishing that allows authors to directly deliver content to readers, using advertising revenues for compensation. Paper based copies of books are still available for those who want to purchase them. The details of the method, opportunities, and challenges will be discussed.