Literature review on consumer adoption behavior of mobile commerce services

摘要

Consumer adoption behavior is still the emerging field of mobile commerce research. We review prior literature on this topic, analyze the various adoptive factors, and discussed the findings and future research directions. To facilitate the analysis of the literature, we propose a five factors framework, including the m-commerce service providers factor (mostly the mobile service operators), the m-commerce merchants factor, the consumers factor, the m-commerce services factor and the environment factors. Under this framework, we tailor the literatures and make the conclusions and suggestions. Consumer and service characteristics of mobile commerce are well covered by contemporary research. While the factors of service providers and merchants attributives and motives are almost uninvestigated issues which should be clarified in the future.