'Tour Guide Service' Curriculum Reform of Higher Tourism Education Based on 'KAP' Mental Pattern

摘要

According to the questions presented in the related research on "Tour Guide Service" curriculum, this paper proposes the students' mental pattern as the urgent educational reform of the curriculum based on "the Fifth Discipline". After analyzing the students study psychology characteristic of the higher tourism education, unifying the curriculum characteristic of "Tour guide Service" and the paper discusses the curriculum reform based on the "KAP" mental pattern and constructs the transformations of the course through the teaching content, the teaching subject, the teaching method and the teaching evaluation systemically.