Marketing Strategy Reseach on Tobacco Commercial Enterprise Developing E-Commerce

摘要

In the age of Internet economy, tobacco commercial enterprise that is an important channel member of the marketization tobacco industry should set up e-commerce marketing concept, should accurately position its marketing object, should focus on satisfying demand of cigarette retail customers and consumer in the process of e-commerce marketing. In the product strategy, tobacco commercial enterprise should focus on satisfying demand of cigarette retail customers and consumer; In the price strategy, it should fully consider the cost that customers are willing to pay; In the place strategy, it should fully consider the convenient of customer purchasing cigarettes; In the promotion strategy, it should pay special attention to two-way communication with customer. Only thus, tobacco commercial enterprise can play its role in the marketization process of tobacco industry.