Industrial Upgrading: the Developing Path from OEM to OBM Based on the Technological Innovation

摘要

This paper takes the small and medium enterprises of Zhejiang province of China as the investigated objects, applies Spearman's rank correlation and Crosstab analysis to discuss whether and how technological innovation affects the developing stage of branding and the developing path of branding. The results of the research show that technological innovation capability has a significantly positive relationship with the developing stage of branding, and there is not a relationship between technical innovation and the developing path of branding.