Some Strategies of Marketing Academic Library to College Students

摘要

Based on a systematic and in-depth research into the college students, the authors discuss some factors baffling marketing, and put forward some marketing strategies such as developing an integrated retrieval system and making it easy to use the library resource; strengthening information literacy education and making preparation for the library marketing; being integrated into users’ web workflow to strengthen the library’s visibility and impact; taking advantage of the crowd intelligence to facilitate the discovery and sharing of library resource; engaging in the campus life and upgrading the library’s image; optimizing the disposal of library space and making it attractive to our college students.