Analysis of Influencing Factors on Performance Evaluation of Agricultural Products Network Marketing Based on AHM

摘要

Agricultural products network marketing means fully introducing e-commerce systems into the sale process of agricultural products, using information technologies to publish and collect the demand and price information, and relying on agricultural production bases and logistics distribution systems to enhance brand images, improve customer services, develop online marketing channels and ultimately expand marketing activities. So, it is very important to evaluate the performance of agricultural products network marketing. According to the principles of purposefulness, scientific, practicality and comprehensiveness, the paper firstly established an evaluation index system of agricultural products network marketing performance, and then applied Analytic Hierarchical Model (AHM) to analyze these factors. This can provide the basis for researchers to study how to improve the performance of agricultural products network marketing.