Haptic processing and texture perception is an important factor in a consumer’s experience and purchase intent for CPG (consumer packaged goods) products. The ability to understand and predict the consumer’s perception would allow CPG companies to design products, materials, and packaging to deliver a targeted usage experience. Haptic processing and texture perception are influenced by characteristics of everyday textures, such as fabrics and disposable nonwoven materials. The purpose of the work presented here is to determine the aspects of such everyday textures that influence texture perception. This work demonstrates that there is a material structure property relationship that drives mechanoreceptor response when materials are presented for psychophysical evaluation.
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