A Strategic Approach Development for a Personal Digital Travel Assistant Used in 2008 Olympic Game

摘要

The study was to develop a strategic approach by which designers can identify what 2008 Olympic game travelers require for a personal digital travel assistant (PDTA) and how the user requirements can be met in the new PDTA product. To achieve the purpose, the researchers organized two teams co-working across two countries. Beijing Team comprised a professor, three observers, and fifteen travelers including two subjects observed by three observers. Taipei Team was composed of another professor, two designers and twelve subjects using brain storming to predict consumers' requirements for a PDTA. The procedures of the study included technical trial between two sites, scenario approach for briefing, a field trip for concept development according to user requirements observed throughout the travel, and a computer mediated communication between two sites for concept refinement. The findings include a strategic approach developed. It could be applied into any new product development based on user requirements.