Effects of Design Factors on Comprehension Performance with Dynamic Text Display: A Review

摘要

Communication technology has exploded in the past decade, leading to the question of what the best display method is to deliver electronic text message to public. Dynamic display system is widely used in information communicating medium which includes not only in website design, but also every part of our life such as banks, stock markets, transportation, schools, jewellery shops, restaurants etc. In order to overcome the limitations of screen size of the display units, numerous means of presenting moving materials on dynamic display have been invented. There are many factors that would affect the readability of electronic text. This paper reviews some related empirical studies concerning the various display methods of dynamic text presentation. The factors explored in this review are the text display type, character type, text display direction, and text/background colour-combination. The review would be helpful for researchers in formulating further research plans and methodology for determining the optimum dynamic text display methods on light-emitting diodes (LED) display boards.