Event tourism on the example of Bella Skyway Festival (Toruń, Poland)

摘要

This paper presents the venue of the festival, its role in promotion as well as the indication of the cultural heritage of Torun - a city on the UNESCO World Heritage List. It is based on a profile of an event tourist, a participant of Skyway Festival. The research methods of online survey and direct interview using the paper version of the questionnaire were used to implement the study. The chosen research methods allowed to reach a group of respondents from various social groups. The profile shows the profile of the participant of event tourism, which is a developing type of cultural tourism. The obtained results indicate that in the case of Toruń, event tourism is one of the attractive forms of tourism, and the leisure time spent in this city is the primary form of association with widely understood culture.