Marketing Innovation Way Based on TIM in XIZI

摘要

To maintain long-term and sustainable success in fast-changing and uncertain environment, corporate marketing must be changed, well adapted and matched to successive rainstorm of creative destruction in a turbulent and changing world. XIZI United Holding Corporation (XIZI UHC), one of the best innovative companies in China, is a good example of marketing innovation. Therefore, based on the marketing theory and the innovation theory of the firm, this paper addressed the way of marketing innovation in XIZI UHC from five aspects: international, brand, service, method and human resource.