The Entrepreneurship Marathon

摘要

This paper describes an unusual experience aimed at motivating undergraduate students at the University of Sao Paulo, Brazil, to behave in an entrepreneurial way. The experience has been repeated every month since October 2003. The original point of it is that it was developed to work with attitudes and motivation, rather that with skills and abilities. The whole experience is extra-curricular and available to all undergraduate students. The Entrepreneurship Marathon (EM) consists of 25 hours of experiences, organized in three consecutive days. Most of the activities encourage the participant to think, act and react as an individual and as a member of a team. Notwithstanding the reference to the sport, all activities are indoors.