SOCIOLOGICAL MARKETING - Marketing that doesn't want to sell

摘要

Urban Public Transport to gain satisfied customers, apart from improving usability, should improve its symbolism in order that the customer obtains psychological satisfaction. To do so, we must pay special attention to the sociological component of marketing. It is imperative to pay more attention to the scale of values against which the service is measured. Sales will be a consequence, if functionality is correct and our customers are our defenders.