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An Exploration of Domain-Dependent Design Theories for the Designing of Advertising Functions and Contents on New Media

机译:在新媒体上设计广告功能和内容的域依赖设计理论的探索

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With the spate of new media, new types of advertisements have appeared with some of them giving us a surprise and the others a failure. How should we improve them? How should we design them? Should we use the existing conceptual design theories to design the advertising functions and contents running on these new media? If not, what should we do? What is an alternative? This paper is to introduce a study of domain-dependent design theories providing new media designers a better means to design appropriate advertising functions and contents on new media. It concludes that such a new study offers a new horizon for the design community.
机译:随着新媒体的举措,新类型的广告已经出现了一些人,其中一些给我们带来了一个惊喜和其他人的失败。我们该如何改善它们?我们该如何设计它们?我们应该使用现有的概念设计理论来设计在这些新媒体上运行的广告功能和内容吗?如果没有,我们该怎么办?什么是替代品?本文介绍了对域依赖设计理论的研究,提供新媒体设计人员更好地设计新媒体上的适当广告功能和内容。它的结论是,这样的新研究为设计界提供了新的地平线。

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