Enabling SMEs to Conduct User Research: Experience with and Adaption of UX Concept Exploration

摘要

We present an update from 6 years of practical use of UX Concept Exploration, a method for user research and user-driven innovation. After a short overview of the method, the paper describes experiences and suggests modifications of the method, where appropriate. Finally, we discuss guidelines to make the method usable in environments with only little UX expertise and limited resources, like small and medium-sized enterprises (SMEs) usually face.