SYSTEMS AND METHODS FOR QUANTITATIVE ASSESSMENT OF USER EXPERIENCE (UX) OF A DIGITAL PRODUCT

摘要

Systems and methods for quantitative assessment of a user experience (UX) of a digital product. The traditional systems and methods do not implement usage context information is not explicitly as an input while assessing the UX. Embodiments of the present disclosure provide for the quantitative assessment of the UX of the digital product by assigning, by one or more hardware processors (104), a default value to each of a plurality of Key Performance Attributes (KPAs) (205), computing a set of weightages (210), computing, based upon the set of weightages (210) and the default value assigned to each of the plurality of KPAs (205), a plurality of score values (209), generating, by using a set of relative weightage values (211), a total cut-off score (212) to assess the UX of the digital product, categorizing the digital product in either one of pre-defined categories based upon a comparison of the total cut-off score (212) and a UX Assessment score (213).