Perceived Coolness in the Heritage Tourism: A Case Study in PT. Taman Wisata Candi

摘要

An important strategy to attract tourists to visit a destination is by understanding their emotions and creating differences. The feeling of "cool" has become one of the tourism issues, where traveling is one of the ways to be perceived as "cool". The advancement of information technology supports the effect of traveling to increase the cool emotional aspect of travelers. This research investigated the perceived coolness of tourist in the heritage tourism destinations. The heritage destination has always been a cool place to visit, and more young generations appreciate the cool aspects of our local cultures. Specifically, this study has analyzed the structural model of antecedents and consequences of perceived coolness. Perceived coolness is translated into three variables (uniqueness, identification, and attractiveness) and three consequences of perceived coolness, namely satisfaction, place attachment, and destination loyalty. This study used 255 valid samples, who had been visiting Prambanan, Borobudur, and Ratu Boko temples. The analysis using AMOS resulted in one antecedent (uniqueness) that did not influence perceived coolness. One consequence, which is destination loyalty, did not influence by perceived coolness.