Analysis on the Profit Mode of Post-Modernized New Media Communication

摘要

Post modernization has broken the single and conservative social ideological trend and behavior patterns of the traditional society. Its idea for freedom and diversification is coincided with the characteristics of new media. In this condition, new media communication has also broken the traditional media's controlling status, leading to various new-type media and communication patterns' springing up. Accordingly, profit patterns of new media have largely changed from traditional advertise profit to flow profit and content payment as well as other diversified profit modes such as peripheral derivative profit. The formation and development of these profit modes has very close relation with the new technology's development and the post modernization's subversion of traditional mode. Deep research on the profit mode could better improve and exploit new profit mode that meets the era's progress and promotes the new media's healthy and sustainable development.