The Application of Marketing 4P Theory in Automobile Sales

摘要

As an effective means to enhance technological innovation, "Internet" has begun to be applied in various industries. The traditional automobile industry is also facing the great challenge of industrial upgrading, so it is necessary to apply the Internet to the innovation of automobile marketing management mode. This paper introduces the combination of "Internet" and automobile industry, and on the basis of the classical marketing 4P theory, expounds the idea and technological innovation brought about by "Internet" in automobile marketing management. This has certain enlightenment for the innovation of marketing management mode of automobile enterprises in the Internet era.