Brand Awareness and Brand Equity of Outpatient

摘要

Background: The effort to build awareness in the minds of consumers of a particular brand is an important part that needs to create the uniqueness of the brand. Objectives: This study aims to analyse the correlation between Brand Awareness and Brand Equity of outpatient in RSIA Nun Surabaya. Method: This study was analytical observation with cross sectional study. Sample size had 96 outpatient that was taken by simple random. Data analysis used Kendall Tau. Results: The results of this study shown that there are correlation between Brand Awareness and Brand Equity of outpatient in RSIA Nun Surabaya (p = 0,000). Conclusion: Brand Awareness correlated with Brand Equity of outpatient in RSIA Nun Surabaya.