Tourist Satisfaction on Culinary and Urban Tour in Sempur Park

摘要

Culinary And Urban Tour business competition cannot currently be executed only based on intuition and foresight but must go through good management and the right marketing techniques. The exact marketing techniques cannot work without good communication from the manager which will be delivered to the prospective tourists and travelers, because the quality and quantity as well as marketing is something that cannot be separated. The objective is an input Culinary and Urban Tour business development in Sempur Park. The technique used in this study is the observation, questionnaires, and documentation. The sampling technique in this research used purposive sampling and accidental sampling. This study uses Importance-Performance and Recreation Opportunity Spectrum (ROS) Analysis, in this technique the respondents were asked to rank various attributes or elements of the bid based on the degree of importance of each of these attributes. In relation with the high amount of visitors, this research is focusing on the tourists visit while they're in the Sempur Park Area. Outcome of this research is expected not only in the effort of preserving the quality of the Sempur Park environments, but also the satisfaction level of visitors. The finding of this study showed tourists had been satisfied with culinary travel in Sempur park area Bogor City with 85.05 percent satisfaction rate and showing that the physical parameters is the spectrum that have high chances to fix the Sempur Park are.