Antecedents of Students' Intent to Watch Online Theory Videos as Part of an Online Learning Platform

摘要

Our research project identities antecedents of students' intention to voluntarily watch online theory videos available through an online learning platform. This paper extends the classic UTAUT by introducing the student year in the model next to three constructs that were derived from literature on student satisfaction with classic (offline) classes: perceived content usefulness, perceived e-learning enjoyment and facilitating conditions. Statistical tests (on a dataset of 766 students in three different years) show these four new constructs are statistically significant antecedents of the students' intent to use the new feature. The perceived content usefulness and perceived e-learning enjoyment seem as important as the main UTAUT constructs performance expectancy and effort expectancy. The R2 of our model is considerably higher than that of the UTAUT when applied to our dataset. We also detect moderating effects.